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Privacy Policy

Last Updated: 10/12/2025

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1. Introduction

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Welcome to the Privacy Policy of Watertight Plumbing and Heating Services Ltd (referred to as "WPHS", "we", "us", or "our").

We respect your privacy and are committed to protecting your personal data. This privacy policy informs you how we collect, use, and process your personal data when you visit our website at https://www.wphs.co.uk/, visit one of our showrooms, open a trade account, or interact with us as a customer or supplier (regardless of where you visit it from).

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We are the data controller and are responsible for your personal data.

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2. Contact Details

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If you have any questions about this privacy policy or our data protection practices, please contact us using the details set out below:

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Full name of legal entity: Watertight Plumbing and Heating Services Ltd

Email address: stives@wphs.co.uk

Postal address: Unit 7, 5 Bramley Rd, St. Ives, PE27 3WS

 

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

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3. The Data We Collect About You

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Personal data, or personal information, means any information about an individual from which that person can be identified.

We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

  • Identity Data: Includes first name, last name, job title, company name, and username or similar identifier.

  • Contact Data: Includes billing address, delivery address, email address, and telephone numbers.

  • Financial Data: Includes bank account and payment card details related to purchases and trade account applications.

  • Transaction Data: Includes details about payments to and from you and other details of products and services you have purchased from us.

  • Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

  • Usage Data: Includes information about how you use our website, products, and services.

  • Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties and your communication preferences.
     

4. How Is Your Personal Data Collected?

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We use different methods to collect data from and about you, including through:

  • Direct interactions. You may give us your Identity, Contact, and Financial Data by filling in forms (e.g., the Account Application form) or by corresponding with us by post, phone, email, or in our showrooms. This includes personal data you provide when you:

    • Apply for a trade account;

    • Purchase products or services;

    • Subscribe to our service or publications;

    • Request marketing materials be sent to you; or

    • Give us feedback or contact us.

  • Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data and Usage Data using cookies and other similar technologies. Please see section 10 below for our Cookies Policy.

  • Third parties or publicly available sources. We may receive personal data about you from various third parties, such as payment processors, analytics providers, and providers of technical, payment, and delivery services.
     

5. How We Use Your Personal Data (Legal Basis for Processing)
 

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

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  • To process and deliver your order, including managing payments, fees, and charges.

    • Type of Data Used: Identity, Contact, Financial, Transaction.

    • Lawful Basis for Processing (UK GDPR): This is necessary for the Performance of a contract with you.

  • To manage your trade account and relationship with us.

    • Type of Data Used: Identity, Contact, Marketing and Communications.

    • Lawful Basis for Processing (UK GDPR): This is necessary for the Performance of a contract with you and also necessary for our legitimate interests (specifically, keeping our records updated and managing our operational relationship with customers).

  • To manage our business, including website administration, data analysis, testing, and system maintenance.

    • Type of Data Used: Technical, Usage.

    • Lawful Basis for Processing (UK GDPR): This is necessary for our legitimate interests (for running our business, network security, and preventing fraud).

  • To send you direct marketing communications about our products and services.

    • Type of Data Used: Identity, Contact, Marketing and Communications.

    • Lawful Basis for Processing (UK GDPR): This is based on Consent (where required by law) or necessary for our legitimate interests (to develop our products/services and grow our business).

 

6. Disclosures of Your Personal Data

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We may have to share your personal data with the parties set out below for the purposes set out in section 5:

  • Internal Third Parties: Other companies in the WPHS group, if applicable, acting as processors or joint controllers.

  • External Third Parties:

    • Service providers (e.g., delivery companies, IT service providers, system administrators, website hosting).

    • Professional advisers including lawyers, bankers, auditors, and insurers.

    • HM Revenue & Customs, regulators, and other authorities based in the UK who require reporting of processing activities in certain circumstances.

    • Payment processing services to handle transactions.

    • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.
       

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
 

7. Data Security

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We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

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8. Data Retention

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We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

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9. Your Legal Rights (Data Subject Rights)

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Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

  • Request access to your personal data (commonly known as a "data subject access request").

  • Request correction of the personal data that we hold about you.

  • Request erasure of your personal data.

  • Object to processing of your personal data.

  • Request restriction of processing your personal data.

  • Request transfer of your personal data to you or a third party.

  • Withdraw consent at any time where we are relying on consent to process your personal data.
     

If you wish to exercise any of the rights set out above, please contact us using the details in section 2.
 

10. Cookies Policy
 

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
 

  • What is a cookie? A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer.

  • What cookies do we use? We use both "session" cookies (which are deleted when you close your browser) and "persistent" cookies (which remain on your device for a set period). These generally fall into the categories of:

    • Strictly Necessary Cookies: Essential for the operation of our website (e.g., account application functionality).

    • Analytical/Performance Cookies: Allow us to recognise and count the number of visitors and see how visitors move around our website.

    • Functionality Cookies: Used to recognise you when you return to our website.

    • Targeting Cookies: Record your visit to our website, the pages you have visited, and the links you have followed.

  • Managing Cookies: You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

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